How we verify.

Every page on this site ends with the same line: every figure on this site is verified against the live site it describes. That is either true and checkable, or it is marketing. This page is how you check it.

Nothing below is aspirational. Each item is a script in the repository that runs on every build, and the build fails when a check fails.

A figure is verified when a script has fetched the live site it describes and confirmed the number against what is actually published there — not against a spreadsheet, a memory, or a screenshot from six months ago.

When a venue count says 157, a script has counted 157 on the live site. When a case study says SEO 100, a real Lighthouse run returned 100. If the fetch fails, or the number disagrees, the figure does not ship.

We operate 21 platforms. Eighteen case studies are written. Five are published.

The other thirteen sit in the repository behind a gate that prints exactly what is missing from each one, and the reasons are unglamorous: no Lighthouse run yet; a scale figure not confirmed against the live site; no zero-paid-placements statement on the page itself; only one usable metric where the format needs two.

A case study publishes when its gaps close, and not before. That is why the portfolio looks smaller than the network. The number you see is the number we can prove.

Scores come from real Google Lighthouse runs against the live production URL — not a local development server, not a synthetic test we control.

We publish what came back, including the unflattering results. Performance across the network currently ranges from 67 to 99. The SEO figure quoted on this site is the count of platforms scoring a perfect 100 for SEO out of those with a completed run: 11 of 12.

Where a run has not happened yet, the case study says so rather than borrowing a number from a similar site.

Claims: every page is scanned for overselling language and the build fails on a banned phrase. A superlative we cannot substantiate cannot ship.

Case-study figures: every published figure is re-fetched from the live site it refers to and compared against the page.

Homepage: the work cards shown must match the published-case-study list, with none stale or hidden.

Canonicals and sitemap: every indexable page must carry a correct canonical URL, and the sitemap must match the indexable route set exactly — no URL listed that we have asked Google not to index.

Internal links: every internal link on every page must resolve to a page that exists. Broken links fail the build.

Security headers: the Content-Security-Policy is regenerated from the actual inline blocks on the pages, so it cannot quietly drift into permissiveness.

No position on any directory we operate has ever been sold, and none will be. There is no sponsored tier, no featured slot, no pay-to-be-listed, and no arrangement in which money changes the order of results.

Being a client of the agency has no effect on whether or how a business appears in anything we publish. The two halves of the business are kept deliberately apart.

If that ever stopped being true, the claim would come off the site before the policy changed.

We are a two-person company running directories that cover hundreds of venues. We cannot walk into all of them, and we do not pretend otherwise.

No fabricated visits. A personal visit is only ever claimed where one actually happened — our restaurant guide, for example, separates the 43 places visited anonymously from the 17 compiled from published sources, on the page, rather than blurring the two.

Everything else is built from primary sources: the venue's own site, published menus and price lists, official government pages, and public business listings. Not from rewriting somebody else's article.

Every listing carries the month and year it was last verified, so you can see how fresh it is instead of guessing.

Ratings are attributed with the platform, the review count and the date they were read. An unattributed star rating is not a fact.

Medical, visa and school content gets a human read before it deploys, because the cost of being wrong on those is somebody's health, visa status or child's education.

We do not guarantee rankings, traffic or leads. Google's results are outside anyone's control, and a promised position is either a guess or a lie.

We do not publish client counts, revenue figures or growth multiples, because we cannot show you the data behind them without breaking a confidence.

We do not claim to have visited a place we have not visited, or to have photographed something we did not photograph.

We do not publish a page that has nothing to say. If a subject has not been researched properly, it stays short and honest, or it stays unpublished.

If a figure on this site is wrong, tell us. We will fix it and say what changed. Email [email protected].

Corrections are made to the source data and flow through on the next build, so the same error cannot survive on some page we forgot about.