★THE BRIEF★SKIP THE BROKER TONE★REAL COACH · REAL CREDENTIALS★BOOKING THAT RESPECTS THE READER
★THE BRIEF★SKIP THE BROKER TONE★REAL COACH · REAL CREDENTIALS★BOOKING THAT RESPECTS THE READER
★THE BRIEF★SKIP THE BROKER TONE★REAL COACH · REAL CREDENTIALS★BOOKING THAT RESPECTS THE READER
★THE BRIEF★SKIP THE BROKER TONE★REAL COACH · REAL CREDENTIALS★BOOKING THAT RESPECTS THE READER
// 02 THE BRIEF
A trainer's site.
Without the broker tone.
Jack came in with the credentials and the client roster. What he didn't have was a website that told the truth: American, USA-certified, 20+ years, native English, 1:1 sessions, wherever you train. The existing search results in Pattaya for "personal trainer" were a sea of generic broker pages · agency middlemen with no real coach behind them.
The brief: a clean, magazine-clean site that tells you everything you need in 60 seconds, and a booking funnel that doesn't insult the reader. Real coaching. Real results. On your terms.
One rule: no transformation photos with fake "before / after" copy. No "Limited time! Lose 10kg in 30 days!" banners. Jack's track record speaks for itself; the site just has to get out of its way.
// 03 THE APPROACH
Real coach. Plain language.
We designed the site around a single rule: everything important fits in 60 seconds of reading. Who Jack is. What he offers. Whether he's available. How to book. Anything that doesn't fit in those 60 seconds is below the fold for the few prospects who want depth.
The visual language is the opposite of every "personal trainer" template on the internet: clean dark ground, one strong brand red used sparingly (only on the most important line and the availability dot), three stacked Bebas Neue headlines. No transformation photo grid. No fake testimonials. No "Book your free consult" carousel.
Booking funnel is mobile-first because every prospect lands from Google on a phone. One tap → WhatsApp or LINE pre-written message → Jack replies personally. No PT account systems. No forms with 14 fields. No "we'll get back to you within 48 hours". You message Jack, Jack answers.
★WHAT WE BUILT★FOUR PILLARS★WHO · WHAT · AVAILABILITY · BOOKING★60-SECOND READ · ONE-TAP BOOK
★WHAT WE BUILT★FOUR PILLARS★WHO · WHAT · AVAILABILITY · BOOKING★60-SECOND READ · ONE-TAP BOOK
★WHAT WE BUILT★FOUR PILLARS★WHO · WHAT · AVAILABILITY · BOOKING★60-SECOND READ · ONE-TAP BOOK
★WHAT WE BUILT★FOUR PILLARS★WHO · WHAT · AVAILABILITY · BOOKING★60-SECOND READ · ONE-TAP BOOK
// 04 THE SOLUTION
A trainer's site. 60 seconds to the truth.
Four pillars · every one of them aimed at moving a hungry-for-results prospect from Google search to a confirmed first session, without any agency middlemen in between.
01
// WHO JACK IS
Real coach. Real credentials.
American, USA-certified, 20+ years coaching, native English. The site says all of that within the first scroll. No fluff, no stock photos, no "transform your life" slogans. Just the real qualifications a Pattaya client actually wants to know before they book.
02
// WHAT JACK OFFERS
1:1, where you train.
Strength. Fat loss. Muscle gain. Endurance. Beginner-friendly. Whether you train at the gym, in your condo, or outdoors, Jack comes to you. Every session 1:1 and fully tailored. Listed clearly on the site. No upsells.
03
// REAL AVAILABILITY
Green light or waitlist.
Top of the site: a green pulse that says "Accepting new clients". When Jack's calendar fills up, the same dot flips to "Waitlist open". The site doesn't lie about availability · and Google sees the same status, so it shows up accurately in search results too.
04
// BOOKING THAT WORKS ON A PHONE
Tap. Message. Train.
Most prospects land on the site from a phone. So the booking flow is mobile-first: one tap opens WhatsApp or LINE, the message is pre-written, Jack answers personally. No forms. No "we'll get back to you". No PT account systems.
// 05 THE BRAND IN PRACTICE
pattayapersonaltrainer.com hero · clean dark ground with one strong brand red. Three big stacked headlines, only the third (the most important one) is red. A small red-square "J" badge in the corner. A green-dot live availability pill. Strong without trying too hard.
★THE OUTCOME★20+ YEARS · USA CERTIFIED★1:1 · FULLY TAILORED★ACCEPTING NEW CLIENTS
★THE OUTCOME★20+ YEARS · USA CERTIFIED★1:1 · FULLY TAILORED★ACCEPTING NEW CLIENTS
★THE OUTCOME★20+ YEARS · USA CERTIFIED★1:1 · FULLY TAILORED★ACCEPTING NEW CLIENTS
★THE OUTCOME★20+ YEARS · USA CERTIFIED★1:1 · FULLY TAILORED★ACCEPTING NEW CLIENTS
// 06 THE OUTCOME
20+ years. 1:1 every time.
Jack runs his roster manually · so the numbers reflect the man, not a vanity dashboard. Coaching since he certified in the U.S. in the early 2000s. Native English. 1:1, fully tailored, every session.
20+
Years coaching
Since the early 2000s
USA
Certified
American credentials
1:1
Format
Fully tailored sessions
Open
Status
Accepting new clients
// 07 THE STACK
Built like a trainer's session.
One job. Done right.
Same engineering bar as every Pattaya Authority build · tuned for one job: getting a Pattaya prospect from a Google search to a WhatsApp message in under 60 seconds.
// HOSTING
Cloudflare Pages
Global edge network. Brotli compression. Free TLS. Push-to-deploy from git.
// FRAMEWORK
Static site
Hand-built HTML. Inline critical CSS. Self-hosted fonts. Zero framework overhead.
// PERFORMANCE
Lighthouse 95+
Mobile 95 · Desktop 100 · Accessibility 100 · SEO 100. WCAG 2.2 AA throughout.