// CASE STUDY 08 · PATTAYA SCHOOL GUIDE · OWNED SCHOOLS DIRECTORY · EST. 2026

Hand-checked. Anonymous visits.
Real tuition fees.

EDITORIAL SCHOOLS DIRECTORY · OWNED PLATFORM · UPDATED MAY 2026

"If your kids go to school in Pattaya, you start here."

▶ Visit pattaya-school-guide.com ↗ All 13 case studies ←

// 01 PROJECT METADATA

Project type Owned platform

Sector Education · directory

Established 2026

Last updated May 2026

Services Brand, web, editorial ops, local SEO

Built & run by Pattaya Authority · in-house

Owner TimPaemi Co., Ltd.

Paid placements 0 · ever

★THE BRIEF ★NO BROCHURE TALK ★HAND-CHECK · DON'T COPY-PASTE ★ONE HONEST DIRECTORY

// 02 THE BRIEF

Pattaya's schools map.
Without the brochure talk.

If you searched "international school Pattaya" in 2026, you got school websites written by their own marketing teams, "Top 10" listicles regurgitating the same five names, and zero honest comparison of fees, curricula, or trade-offs. Pattaya Authority built Pattaya School Guide as the editorial alternative: hand-checked, geographically organized, curriculum-categorized, with real tuition fees cross-verified against each school's own admissions sheet.

14 schools so far. 5 curricula · IB, British, American, Australian, premium Thai-bilingual. 5 areas across Pattaya City, Banglamung, Sattahip, Sriracha, Rayong. One honest directory.

The brief, to ourselves: build the directory a Pattaya parent actually opens when they're researching schools · fees in plain numbers, accreditations spelled out, trade-offs named honestly, not buried in brochure language.

// 03 THE APPROACH

Hand-check every school.
Maintain it forever.

One rule, applied to every entry: no school goes on the directory without a hand-check. Tuition figures cross-checked against the school's own admissions sheet. Curriculum, accreditations (CIS, NEASC, BSO, IBO), student count, languages · all verified. When fees change, we update. When accreditation lapses, we note it. The directory grows and corrects like a real publication.

The structure mirrors how a Pattaya parent actually shops for schools: by curriculum (what programme do you want) and by area (where do you live). Two filter taps and the right list appears. No endless scroll. No "click to load more". No nine SEO paragraphs above the actual school cards.

Technical stack tuned for ranking and trust: fast static site, structured Schema for every school (Organization + EducationalOrganization + Course), a build pipeline that re-verifies the data on every push, and a live timestamp showing readers when the directory was last updated.

★WHAT WE BUILT ★FOUR PILLARS ★HONEST · ORGANIZED · VERIFIED · MAINTAINED ★NO BROCHURE TALK

// 04 THE SOLUTION

The schools map.
That's actually honest.

Pattaya School Guide runs on four operating pillars · every one of them aimed at being the directory a Pattaya parent actually opens when researching where their kids will spend the next decade.

// WHAT'S INSIDE

14 schools, hand-checked.

14 international and premium Thai-bilingual schools across 5 areas · Pattaya City, Banglamung, Sattahip, Sriracha, Rayong. Every school's tuition, curriculum, accreditation, and student count is verified before it goes on the directory. When fees change, we update.

// HOW IT'S ORGANIZED

By curriculum. By area.

Filter by what programme you want (IB, British, American, Australian, Thai-bilingual) or by where you live across Pattaya City, Banglamung, Sattahip, Sriracha, Rayong. Two taps and you're looking at the right list. No endless scroll.

// TRUST THAT'S VISIBLE

100% hand-checked. 0 paid placements.

Every school gets verified before it gets listed, fees cross-checked against the school's own admissions sheet. No school can pay to climb the rankings. No "sponsored" tags. We rank the way a friend with three kids and ten years in town would · by which school is actually best for what your family needs.

// LIVE-UPDATED

Fresh this month.

Right at the top of every page: "LIVE · UPDATED MAY 2026". The site stays fresh because we re-verify on a real cadence · each admissions cycle, each new accreditation. A directory that doesn't go stale · because it's maintained, not abandoned.

// 05 THE BRAND IN PRACTICE

pattaya-school-guide.com hero · flat editorial layout, dark ground with a single bright bone stat band cut across the middle and a gold call-to-action strip running along the bottom. No gradients, no clutter. Prints well, scans fast, earns parents' trust.

★THE OUTCOME ★14 SCHOOLS · 5 CURRICULA ★100% HAND-CHECKED · 0 PAID ★MAINTAINED · NOT ABANDONED

// 06 THE OUTCOME

14 schools. 100% hand-checked.

Every school in the directory has been verified against the school's own admissions material in the last 12 months. Fees are cross-checked, accreditations confirmed, student counts updated. The mint LIVE pulse next to "UPDATED MAY 2026" isn't a vanity dot; it's the build timestamp.

Schools indexed

Hand-checked

Curricula covered

IB · British · American · AUS · Thai-bilingual

Areas covered

Pattaya City → Rayong

Paid placements

Ever. By design.

// 07 THE STACK

Built like a directory.
Maintained like a publication.

Same engineering bar as every site in the network · tuned for editorial trust, search-ranking, and an update cadence that keeps fees and accreditations accurate at the start of every term.

// HOSTING

Cloudflare Pages

Global edge network. Brotli compression. Free TLS. Push-to-deploy from git.

// FRAMEWORK

Static site

Hand-built HTML. Inline critical CSS. Self-hosted fonts. Zero framework overhead.

// PERFORMANCE

Lighthouse 94+

Mobile 94 · Desktop 100 · Accessibility 100 · SEO 100. WCAG 2.2 AA throughout.

// SEO

EducationalOrganization schema

Organization, EducationalOrganization, Course, BreadcrumbList per school. Indexed for "international school Pattaya", "IB school Pattaya", "British school Eastern Seaboard".

// EDITORIAL OPS

Per-term re-verification

Build pipeline tracks "last verified" per school. Fees re-checked each admissions cycle. Closed programmes archived, not silently removed. Maintained, not abandoned.

// READER UX

Two-filter UI

Curriculum (what programme) × area (where you live). Two taps to the right list. No endless scroll. No nine SEO paragraphs above the actual school cards.

If your kids go to school in Pattaya, you start here.

· Pattaya School Guide, hero positioning · since Vol. I

See it live

pattaya-school-guide.com ↗

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Hand-checked. Anonymous visits. Real tuition fees.

Pattaya's schools map. Without the brochure talk.

Hand-check every school. Maintain it forever.

The schools map. That's actually honest.